6x More Intakes with Therapy Profile Pro

A provider network in Florida wanted to know whether a stronger Psychology Today profile actually changes who reaches out. We optimized 50 profiles with Therapy Profile Pro and watched them alongside a control group of 50 matched profiles that were left as they were.

What we did

The network gave us 50 profiles to optimize with Therapy Profile Pro and 50 profiles to leave unchanged. The control group was matched to the test group: similar specialties, similar insurances, and the same Florida market, along with the other details that make two practices comparable. Both groups started from a similar place, so the comparison over the next 6 weeks was a fair one.

For 6 weeks we tracked three things on every profile in both groups:

• Views
• Contacts
• Intakes

What happened

Compared with the control group, the optimized profiles had:

• 45% more views
• 39% more contacts
• 6x more intakes with Therapy Profile Pro

The lift showed up at the individual level too. One provider received 26 contacts in those 6 weeks.

What this means

Same state, similar specialties, similar insurances. Over 6 weeks, the profiles optimized with Therapy Profile Pro were viewed and contacted more often, and they brought in 6x more intakes.