If your therapy profile is not showing up in searches, the problem may not be your skills or experience. It may be your keywords. Search engines and directories like Psychology Today rely on keywords to decide which profiles appear when someone types “anxiety therapist near me” or “help with trauma.” By choosing the right terms, […]
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Not all clients are the right fit, and that is okay. A strong profile does more than get you seen. It helps attract clients who connect with your style and specialties while gently filtering out those who may not. When your profile speaks directly to your ideal clients, you build a healthier, more sustainable practice. […]
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Most therapists think growth comes from simply getting more clients. In reality, the practices that thrive build systems that make it easier to attract new people, convert interest into booked sessions, and stay visible over time. When those systems work together, you spend less time worrying about your caseload and more time focusing on your […]
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Word of mouth has always been one of the strongest ways therapists grow their practices. But many clinicians struggle with how to ask for referrals in a way that feels comfortable and professional. The good news is that you do not need to be pushy to build a steady stream of referrals. With the right […]
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Getting new inquiries feels encouraging until they don’t turn into actual appointments. If you’ve ever had a full inbox but an empty calendar, you’re not alone. Many therapists lose potential clients in the space between “I’m interested” and “I’ve scheduled.” The good news: small changes in how you respond and follow up can make a […]
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If your therapy profile isn’t bringing in new clients, you’re not alone. Many skilled therapists struggle with low visibility on Psychology Today, Google, and other directories. The good news? A few simple changes can dramatically improve how often your profile gets found, and how often potential clients click “Contact.” 1. Write for Clients, Not Colleagues […]
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Growing a private practice can feel overwhelming. You know you’re good at what you do, but getting in front of the right clients often feels like the hardest part. The good news is there are clear, practical steps you can take to make it easier for people to find you and reach out. Here are […]
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I didn’t set out to build software for therapists. My career began in education, focused on joyful learning, curiosity-driven classrooms, and helping kids explore. I spent the start of my career helping education companies with growth and marketing. And then, about six months ago, I hit a wall. I felt like I was only serving […]
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