Why I Started Therapy Profile Pro
I didn’t set out to build software for therapists. My career began in education, focused on joyful learning, curiosity-driven classrooms, and helping kids explore. I spent the start of my career helping education companies with growth and marketing. And then, about six months ago, I hit a wall.
I felt like I was only serving the wealthiest schools and families. The equity gap I cared about wasn’t getting smaller. So I quit with no plan. Just a conviction that I wanted my work to create real access for real people.
Therapy felt personal and obvious. I’ve been in therapy for seven years. It changed my life. I’ve helped a lot of friends get started, too. I first explored the “therapy seeker” side—how do we help people find the right therapist faster? Very quickly I stumbled into the other side of the equation: therapists trying to reach their ideal clients.
The pattern I kept seeing
So many excellent clinicians weren’t getting found. And when they were found, the first impression didn’t match the quality of care they provide. The reality: 60% of all therapy referrals happen on Psychology Today. For some therapists, it’s a steady stream of consults; for others, it’s crickets. Why?
A few themes came up again and again:
- Generalist profiles lose to specialists.
When a profile tries to be for everyone, it lands for no one. If a client comes in for relationship issues and paragraph two pivots to eating disorders, resonance breaks. Specificity wins because it signals, “I see you.” - The preview text must “earn the click.”
Those first three sentences of your personal statement are what shows in the directory and decide whether someone opens your profile. A simple framework that works:- Sentences 1–2: mirror the client’s experience (questions work well).
- Sentence 3: offer help and hope.
- Tell one cohesive story.
Your preview text, personal statement, top specialties, endorsements, photo and intro video should all tell the same narrative of who you help and how.
A lightbulb moment (and a build)
Therapists are brilliant at human connection. Psychology Today profiles require a different kind of communication—part marketing and part psychology. That’s a translation problem, not an effort problem.
So I started helping therapists one-on-one. We saw quick wins. Then I built a simple tool that would do the translation work at scale: analyze a PT profile and suggest concrete improvements. We launched on a Thursday; by Sunday 500+ therapists had run audits. The emails started coming in: more consults, clearer positioning, better clients.
Soon after, I teamed up with Omar Ruiz (Private Practice Marketing) to embed his proven frameworks. We rebuilt the product and make it 100x better. Today, 1,300+ therapists have used Therapy Profile Pro to clarify their message and boost referrals.
What Therapy Profile Pro does
Therapy Profile Pro takes your Psychology Today URL and instantly audits 15 key criteria—from preview text and paragraph structure to specialties, photo, and video. You get:
- A score with strengths and specific, bite-sized recommendations.
- An optional AI rewrite that keeps your voice but aligns to a high-converting framework.
It’s the fastest way I know to turn an “okay” profile into one that earns the click and attracts your ideal clients.
Why this matters to me
Therapy changed my life. Building TPP lets me support the people who make that change possible for others. Every week I hear from clinicians who filled their caseloads with clients that energize them and they’re best able to serve. I have the most special job in the world!
If you want to try it, I’d love to hear how it goes. I’m easy to reach: aaron@therapyprofilepro.com.
You’ve got this!
